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Using Futures Studies to design new products |
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Written by Jan Lee Martin
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Sunday, 13 August 2006 |
July 2002
A Futures Foundation case study
Following are extracts from an article by Dr Peter Saul, who manages consulting work for the Futures Foundation. Dr Saul is director of the Strategic Consulting Group. The article was published in Foresight, Vol.4 No.2 2002.
ABSTRACT The challenge companies face in developing innovative and profitable products and services that will be in demand in the future can be facilitated by futures studies techniques. This article presents a case study where an organization in the general insurance industry used a combination of futures studies techniques (including scenario development, causal layered analysis and backcasting) to develop over 40 new product concepts for evaluation by their strategic product development team. Some of the product concepts were considered by the client organization to be potentially revolutionary in nature.
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Last Updated ( Wednesday, 15 November 2006 )
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Hidden Leadership towards Sustainability |
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Written by Jan Lee Martin
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Sunday, 13 August 2006 |
February 2002
Today's real leaders are invisible because the old-paradigm lenses of media and the establishment prevent them from being seen, says Karl-Henrik Robert. But they're there – more and more of them. And one day soon there will be enough new-paradigm lenses in media and establishment to recognise that fact and to begin the adoption into mainstream society of the new paradigm we need so much.
Dr Robert, founder of the global organisation, The Natural Step, presented the annual Jack Beale lecture at the Institute of Environmental Studies at the University of New South Wales at the end of 2001. After describing the Natural Step organisation and the way it was created -- through finding areas of agreement rather than being trapped in debate about disagreements -- he took a wider view of the world, its problems and its progress.
"I believe that we are on the verge of a paradigm shift, and what the leaders in that new paradigm do and say—the ones who are invisible on the cutting edge today—will soon be seen as mainstream," he said. "The new visibility of those leaders will be the first fall of a domino that will bring the others crashing down in their turn."
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Last Updated ( Friday, 15 September 2006 )
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Clever work, clever country: an Australian scenario |
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Written by Jan Lee Martin
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Sunday, 13 August 2006 |
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July 1999
This paper by Dr Peter Saul gazes into the crystal ball and describes a possible future for Australia as a magnet for leading knowledge workers and creators of intellectual property - the new source of wealth in the new millennium. It attempts to integrate political, industrial and social policy with some of the major trends that are reshaping management and employment practices in the modern workplace.
On his 45th birthday in 2008, Arthur Richards reflected that it had been almost ten years since he and Jennifer had left stressful jobs in downtown America for one of the new satellite cities in Australia. His colleagues had said that it was a crazy career move. However, Jennifer and Arthur were fed up with incessant travel, the soul-destroying focus on ever-increasing monthly targets and the declining time available for them to spend together. They knew they could never start a family in that kind of lifestyle.
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Last Updated ( Friday, 15 September 2006 )
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