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It might be greenwash, but at least they know they *should* be green... |
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Written by Tim Longhurst
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Wednesday, 28 March 2007 |
 Fortune magazine has published its first 'green' issue and it has featured "10 Green Giants"... Essentially what they've done is attempted to identify the most sustainable business in ten major industries.
The ten companies identified are Honda, Continental, Suncor, Tesco, Alcan, PG&E, S.C. Johnson, Goldman Sachs, Swiss Re and H-P.
Of course, none of these companies are particularly sustainable yet, and the 'deep green' crowd are going to be shaking their heads that these companies are being called green at all.
So are these businesses climbing Ray Anderson's "Mount Sustainability", or are they part of Sharon Beder's "Global Spin"? That is, are they truly motivated by a desire to be a zero impact business, or are they simply greenwashing in the hope that they can carry on business more or less as usual...
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Last Updated ( Thursday, 29 March 2007 )
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Green gifts - giants are giving bikes to staff |
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Written by Tim Longhurst
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Wednesday, 28 March 2007 |
 Internet giant Google is offering its staff in Europe, Africa and the Middle East bike kits. The deal, struck with Raleigh Germany, comes hot on the heels of Ikea's deal with Raleigh UK to supply 9000 folding bikes as a Christmas present to staff.
Google have issued the 2000 eligible staff with a catalogue which they can use to select between various styles of bikes, including Dahon folding bikes.
The retail price of the bikes on offer are priced around $US700, but to buy in Australia, many of the bikes retail for around $AU1500.
Source: quickrelease.tv
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Last Updated ( Wednesday, 28 March 2007 )
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Con-sumers making way for try-sumers? |
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Written by Tim Longhurst
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Thursday, 22 February 2007 |
 Here in Australia they're calling it 'experiential marketing', but TrendWatching's February briefing isn't labeling the marketing method, they're naming the target audience - the trysumers...
TRYSUMERS: “Freed from the shackles of convention and scarcity, immune
to most advertising, and enjoying full access to information, reviews,
and navigation, experienced consumers are trying out new appliances,
new services, new flavors, new authors, new destinations, new artists,
new outfits, new relationships, new *anything* with post mass-market
gusto.”
Apple's million-dollar stores give shoppers a chance to become a mac-user for a few minutes, but marketers are looking for the next great way to cut through the clutter.
 Nike "trial vans" are currently touring the UK/Ireland, France, Italy and Spain, stocking
1,000 pairs of shoes. It’s a free trial, no strings attached. To
deliver on the crucial element of TRYVERTISING, total relevance of
placement, the vans will pop up in places where people actually run.
From athletic events to well-known running spots.
trendwatching.com/briefing - February 2007
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