|
It might be greenwash, but at least they know they *should* be green... |
|
|
|
|
Written by Tim Longhurst
|
|
Wednesday, 28 March 2007 |
 Fortune magazine has published its first 'green' issue and it has featured "10 Green Giants"... Essentially what they've done is attempted to identify the most sustainable business in ten major industries.
The ten companies identified are Honda, Continental, Suncor, Tesco, Alcan, PG&E, S.C. Johnson, Goldman Sachs, Swiss Re and H-P.
Of course, none of these companies are particularly sustainable yet, and the 'deep green' crowd are going to be shaking their heads that these companies are being called green at all.
So are these businesses climbing Ray Anderson's "Mount Sustainability", or are they part of Sharon Beder's "Global Spin"? That is, are they truly motivated by a desire to be a zero impact business, or are they simply greenwashing in the hope that they can carry on business more or less as usual...
|
|
Last Updated ( Thursday, 29 March 2007 )
|
|
|
Green gifts - giants are giving bikes to staff |
|
|
|
|
Written by Tim Longhurst
|
|
Wednesday, 28 March 2007 |
 Internet giant Google is offering its staff in Europe, Africa and the Middle East bike kits. The deal, struck with Raleigh Germany, comes hot on the heels of Ikea's deal with Raleigh UK to supply 9000 folding bikes as a Christmas present to staff.
Google have issued the 2000 eligible staff with a catalogue which they can use to select between various styles of bikes, including Dahon folding bikes.
The retail price of the bikes on offer are priced around $US700, but to buy in Australia, many of the bikes retail for around $AU1500.
Source: quickrelease.tv
|
|
Last Updated ( Wednesday, 28 March 2007 )
|
|
|
Con-sumers making way for try-sumers? |
|
|
|
|
Written by Tim Longhurst
|
|
Thursday, 22 February 2007 |
 Here in Australia they're calling it 'experiential marketing', but TrendWatching's February briefing isn't labeling the marketing method, they're naming the target audience - the trysumers...
TRYSUMERS: “Freed from the shackles of convention and scarcity, immune
to most advertising, and enjoying full access to information, reviews,
and navigation, experienced consumers are trying out new appliances,
new services, new flavors, new authors, new destinations, new artists,
new outfits, new relationships, new *anything* with post mass-market
gusto.”
Apple's million-dollar stores give shoppers a chance to become a mac-user for a few minutes, but marketers are looking for the next great way to cut through the clutter.
 Nike "trial vans" are currently touring the UK/Ireland, France, Italy and Spain, stocking
1,000 pairs of shoes. It’s a free trial, no strings attached. To
deliver on the crucial element of TRYVERTISING, total relevance of
placement, the vans will pop up in places where people actually run.
From athletic events to well-known running spots.
trendwatching.com/briefing - February 2007
|
|
|
Written by Tim Longhurst
|
|
Thursday, 22 February 2007 |
|
 From Treehugger: Black Google Would Save 750 Megawatt-Hours a Year
A cathode ray tube (CRT)
monitor uses about 74 watts to display an all white web page, but only
uses 59 watts to display an all black page? Yes, there all still plenty
of these still in use, particularly in China and Latin America.
Worldwide, about 25 percent of the monitors currently in use are
cathode ray tubes, which means that they waste energy displaying white
backgrounds. This can add up for sites with a global audience.
Take at look at Google, for instance, who gets about 200 million queries a day.
Let's assume each query is displayed for about 10 seconds; that means
Google is running for about 550,000 hours every day on some desktop.
Assuming that users run Google in full screen mode, the shift to a
black background will save a total of 15 (74-59) watts. Now take into
account that about 25 percent of the monitors in the world are CRTs,
and at 10 cents a kilowatt-hour, that's about $75,000/year, a goodly
amount of energy and dollars for changing a few color codes.
Of course, you don't need to stick entirely with black; you can try EMERGY-C,
a low wattage palette that gives you a bit more flexibility, and only
costs about 4 watts more than an all black page. Low wattage web
design? It's the future.
Treehugger.com - 22 February 2007
|
|
Last Updated ( Thursday, 22 February 2007 )
|
|
|
Written by Tim Longhurst
|
|
Thursday, 22 February 2007 |
 Bernie Goldhirsh, the founder of Inc. magazine, amassed his fortune by selling entrepreneurs ideas on how to make money. Now, his son Ben is trying to make money by telling people how to give something back.
When the elder Mr. Goldhirsh died of complications from brain cancer in 2003, he gave a portion of his $200 million fortune to cancer research and to his two children on the premise that they would initiate entrepreneurial projects.
With some of that money, his 26-year-old son has launched a magazine in September called GOOD with a dual purpose: build a profitable business and serve as a platform for people looking to do good. Mr. Goldhirsh is funding the initial $2.5 million start-up cost himself, and he has assembled a core group of about 12 employees -- all under 30.
"We are people who give a damn," he says. "We are not do-gooders. We are not soft. We are hungry."
Subscription fees to Good Magazine are donated to a charity of the subscriber's choosing.
Wall Street Journal - 20 July 2006
|
|
Last Updated ( Thursday, 08 March 2007 )
|
|
|
|
<< Start < Prev 1 2 3 4 5 6 7 8 9 10 Next > End >>
|
| Results 1 - 9 of 96 |
Signals in the Noise