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Signals in the Noise It might be greenwash, but at least they know they *should* be green...
Signals in the Noise It might be greenwash, but at least they know they *should* be green... | It might be greenwash, but at least they know they *should* be green... |
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| Written by Tim Longhurst | |
| Wednesday, 28 March 2007 | |
 Fortune magazine has published its first 'green' issue and it has featured "10 Green Giants"... Essentially what they've done is attempted to identify the most sustainable business in ten major industries.The ten companies identified are Honda, Continental, Suncor, Tesco, Alcan, PG&E, S.C. Johnson, Goldman Sachs, Swiss Re and H-P. Of course, none of these companies are particularly sustainable yet, and the 'deep green' crowd are going to be shaking their heads that these companies are being called green at all. So are these businesses climbing Ray Anderson's "Mount Sustainability", or are they part of Sharon Beder's "Global Spin"? That is, are they truly motivated by a desire to be a zero impact business, or are they simply greenwashing in the hope that they can carry on business more or less as usual... |
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| Last Updated ( Thursday, 29 March 2007 ) |
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