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Written by Tim Longhurst   
Thursday, 22 February 2007
goodmagBernie Goldhirsh, the founder of Inc. magazine, amassed his fortune by selling entrepreneurs ideas on how to make money. Now, his son Ben is trying to make money by telling people how to give something back.

When the elder Mr. Goldhirsh died of complications from brain cancer in 2003, he gave a portion of his $200 million fortune to cancer research and to his two children on the premise that they would initiate entrepreneurial projects.

With some of that money, his 26-year-old son has launched a magazine in September called GOOD with a dual purpose: build a profitable business and serve as a platform for people looking to do good. Mr. Goldhirsh is funding the initial $2.5 million start-up cost himself, and he has assembled a core group of about 12 employees -- all under 30.

"We are people who give a damn," he says. "We are not do-gooders. We are not soft. We are hungry."

Subscription fees to Good Magazine are donated to a charity of the subscriber's choosing.

Wall Street Journal - 20 July 2006
Last Updated ( Thursday, 08 March 2007 )
 
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